Why Dynamic Content?

Email click-through is dropping every year - from 6% to 3.2% in 7 years (Epsilon).
Not surprising; people only read about 33 words of the average email message!

Visual content improves engagement, recall and sharing. 65% of people in your market are visual-first learners.

Personalizing content also makes things better, instantly; 100% of marketers who tested email personalization saw improved results.*

Elastic Content™ combines these two powerful communication techniques to help email marketers deliver personalized visual content from their current platform, squeezing new value out of existing systems and data.