9 Ways to Use Video in Your Church Marketing Strategy
Are you looking for a better way to engage your congregation, inspire your community to attend a service, or increase participation in church activities and fundraisers? If your existing outreach (think: flyers, programs, mailers, and website updates) aren’t working as you’d hoped, a video marketing strategy could be what you need to amplify your church’s message and increase your impact.
Statistics show that video is one of the most effective and efficient marketing tools. One-third of all online activity is spent watching video, 80% of users recall a video ad they saw in the last 30 days, and 92% of mobile video consumers share videos with others. Beyond the stats, video is a powerful storytelling tool that can help your church connect on a more personal and spiritual level than other marketing tactics.
Despite what you might think, you don’t need state-of-the-art video equipment or a production crew to make custom marketing videos. With Vid.One, you simply login, pick a template, add your text and church logo, and you’re done. It’s fast, affordable, and easy-to-use.
As you begin to include video to your church outreach, these nine campaign ideas will give you a solid start:
Share a welcome message: Your weekly bulletin and Sunday sermon are great opportunities to welcome new members or church visitors, but what if someone hasn’t walked through your doors and is scoping out services on your website? A short, sincere welcome video is a great way to connect with first-time visitors or prospective new members of your church family.
Publicize weekly events: Need a quick and easy way to get the word out about church dinners, bible studies, or fellowship groups? You could send out an email, but why not create a custom video? Video in an email leads to 200-300% increase in click-through rates. Repurpose your template in Vid.One each week and you’ve got a new video in seconds.
Promote church services: Want to showcase the personality and approach of your traditional, contemporary, kids, or early services? A custom video is the perfect way to broadcast the different benefits and offerings of your weekly services. Choose a free Vid.One template, include a short bit of text outlining sermon times or special guests, and easily post on your website each week.
Announce church activities: Video can help you increase participation in church activities like Sunday School, summer camps, sports teams, music programs, or Bible studies. Select your template, include the meeting or practice time, registration deadline, and a link to sign up, and you’ve got an engaging way to promote what’s happening in your church community.
Share messages from church leadership: Church members and visitors want to feel a personal connection to your leadership. Short videos are a fun way to stay connected to the community, offer weekly or monthly inspiration, or share some insight on a particular topic or church event.
Increase fundraiser participation: It’s no doubt your church hosts countless fundraising events, from silent auctions and church suppers, to bake sales and ongoing donation campaigns. Keep your community in the know and encourage them to pitch in by creating a simple marketing video with a clear call-to-action. Include the video on your site, social media pages, and church emails to grow participation even further.
Engage your congregation in volunteer opportunities: Whether it’s a mission trip or a volunteer session at a local food bank, video is an effective tool to encourage activism within your church community. Choose one of the many inspirational templates in Vid.One and include a simple message about how to get involved.
Share important updates or reminders: Video is an efficient way to make sure your congregation and visitors are always in the loop. Whether you’re notifying them about church construction, parking updates, changes to service or event times, or other important details, a quick, custom video will ensure that your reminders get in front of as many eyes as possible.
Verses and Quotations: Pairing a verse or inspirational quote with moving video footage and appropriate music reaches people in new ways, in the digital places - like Facebook - where they spend time. Vid.One has a built-in quotation search with >20,000 quotes, plus the entire King James Bible.
These nine ideas are just a start, but the possibilities are endless. By integrating video into your church outreach strategy, you’ll be able to showcase your impact, share meaningful messages, and grow and strengthen your church community faster and more effectively than with blogs, emails, flyers, and direct mail.
Ready to try it out? Click here to start creating custom marketing videos -- your first three are on us!