Why Vid.One?

Why Vid.One?

Bill Gates coined the phrase “content is king” over 20 years ago, but it rings true now more than ever. Content marketing, from blogs to podcasts to videos, has laid even firmer claim on the Internet throne since Gates first made these remarks in 1996. And as the variety and quality of online content has increased, so, too, has the demand for engaging, interactive content -- we’re talking video and audio -- from organizations both big and small.


Another of Bill Gates’ observations still holds true, too, and it’s at the core of why Vid.One exists: “One of the exciting things about the Internet is that anyone with a PC and a modem can publish whatever content they can create.”


While we may be using laptops and wifi today, Vid.One gives everyone the ability to create and use video for marketing, quickly and easily. Using our simple online tool, anyone, no matter your skill level, can create engaging custom videos - whether for a PSA, informational message, or marketing campaign - in a matter of minutes.


Today, Gates would probably say, “video is king.” One-third of all online activity is spent watching video and nearly 55% of people watch videos online every day. Video is one of the most powerful and engaging means to connect with constituents, but it often feels too complicated or expensive to create. In fact, 83% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget.


We launched Vid.one to simplify the process, to make custom video content much more affordable, and to help your organization harness the power of video to stand out in a sea of text.


Here’s how:


  • An accessible pricing model for even the most limited budget

Vid.One has a distinct approach -- pay once, play forever. No monthly membership or subscription. You only pay for the videos you create, when you create them, and then they’re yours to use forever at no additional fee. To help you get started, your first 3 videos are completely free. After that, they're just $5 each! 


  • Incredibly simple customization

Vid.One is focused on ease of use and efficiency, meaning you can create a customized promo video in a matter of seconds. Pick a template (we have thousands, all paired with music), customize it with text, images, and logos, and preview or tweak your video as many times as you want. You don’t need video or technical expertise to use Vid.One -- there is no steep learning curve and it takes just seconds to create a finished product.


  • Integrations with zillions of tools your organization is already using for marketing

We’d hate for you to create a custom promo video only to have to learn how to embed it in your email campaign or realize the file format won’t easily upload to Facebook. All of the technical steps involved in using your video are built right in, no additional code required. Vid.One videos seamlessly integrate with marketing platforms like Facebook, Mailchimp, Constant Contact, Emma, Salesforce, Twitter, LinkedIn, Wordpress, and many more so you can get your promo video in front of as many viewers as possible -- almost instantly.


  • Thousands of customizable templates

We've saved you hours of research and hundreds-to-thousands in video editing costs by crafting thousands of professional HD video templates, complete with soundtrack. You can select a Vid.One template based on length of time (i.e.: 20 seconds or less), or based on a particular theme or aesthetic. Because we want our themes to be applicable to any brand, they range from specific visuals like nature, sports, and business, to broader categories like abstract, colorful, or ambient.


  • Fully customize text, colors, and layout

Overlay your marketing video with a call-to-action, brand tagline, or marketing message using one of the 50+ fonts in our free font library. You can even upload your logo or branded graphics, plus you can easily change the font colors, size, spacing, and alignment so the video matches your brand’s visual identity perfectly.


  • Your videos are yours to use forever, anywhere

When you create a Vid.One promo video, your final product is perpetually licensed to you, meaning you can use it forever, anywhere, without having to worry about copyrights, credit, or renewing image or music licenses.


Are you ready to use video to stand out in a sea of written content? Want to create a marketing video quickly and easily, but don’t have a video budget? Try out Vid.One today -- your first three videos are FREE! 

Allyson Sutton